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7 Reasons We Choose WordPress CMS Framework

By
Marty McGee
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If you Google “Why should I use WordPress?” you’ll be amazed at the number of results. The web-related software industry is rapidly growing—WordPress now powers 26 percent of the entire web—and the need for a dependable and scalable content management system (CMS) is at an all time high.

Despite this trend, a huge number of web agencies still rely on making custom layouts for development projects. It’s time to change these outdated practices.

1. WordPress Is Free And Open Source

People say that the best things in life are free. I say, the best things in life are free and open source. That’s WordPress — it’s free and open source with a GPL license. This means that you get to save on any proprietary CMS software, and then there are the benefits of opensource community, of course.

Not only this, other website building tools come with limitations. WordPress frees you from these obstacles. The moment you install WordPress, you take full control of it. Any changes in a paid software’s pricing model can hurt the entire business model of web agencies. But this isn’t the case with WordPress.

2. WordPress Is Secure

Some people claim that WordPress itself isn’t secure. This is largely based on misinformation about open-source software and WordPress in general. Any software is vulnerable to security breaches. Nothing is perfect. WordPress is more than a decade old and, through the years, it has been tested, refined, and a good number of security consultants and developers have made improvements to the core software.

Web agencies should explore their security options with WordPress. While WordPress is inherently secure, there are some simple steps you can take to keep it that way, such as such as using strong passwords, updating themes and plugins regularly, implementing SSH, and more. In addition, there’s a growing number of WordPress-specific security plugins and services available for an extra layer of protection, like two-factor authentication.

The iThemes Security plugin safeguards more than 7 million websites worldwide. It offers a complete security package. Web agencies may use it to boost the security of their web projects. Along with plugins, companies like Sucuri and services like VaultPress provide complete security solutions. And their services are relatively inexpensive, which is a big plus for WordPress users and agencies.

3. WordPress Has A Massive Support System

WordPress is supported by a robust online community. I call it the “WordPress family.” These are people who have contributed their support and ideas generously since its launch. Web agencies can find solutions to their queries easily, which allows companies to cut support costs.

To handle support queries, Stack Exchange has allocated a dedicated domain “wordpress.stackexchange.com” for its users. The WordPress community will help troubleshoot any problems you may encounter. There is also the official support forum, which is filled with WordPress professionals helping one another. In fact, the first global contributors’ weekend was all about helping in the support forum. I, along with 14 other WordPress developers, contributed our time for free to support WordPress and help the community.

4. WordPress Boasts Thousands of Free Plugins and Themes

It isn’t uncommon for clients to want a feature-rich website for their business. Web agencies put new design and development trends in practice to create something magical. Working on such projects is time-consuming. But with WordPress, you don’t need to reinvent the wheel daily.

Instead, WordPress plugins can add complex features in a few clicks without hiring a coding expert. There are literally thousands of free plugins available, which can add functionality at different levels from the core to the end user. They offer a virtually unlimited amount solutions, from adding a simple submit button to your site to building a full-fledged ecommerce store. Millions of sites use these solutions—just from the official repository alone, plugins have been downloaded more than 1 billion times.

The story doesn’t end there. Web agencies can also find professionally designed web templates for WordPress. If you are a small dev web agency, you can build a complete solution by developing a plugin and adding a prebuilt WordPress theme.

Thousands of free themes are available in the official WordPress theme directory. Premium themes can also be purchased at a nominal price from platforms like ThemeForest, or other theme stores like Commercial Themes, InspiryThemes, Array Themes, ThemeIsle, ProteusThemes, and more. You can’t find this kind of platform support outside of the WordPress ecosystem.

5. WordPress Helps with SEO and SMM

Online marketing is important and every business needs it. The essential forms of online marketing include SEO (search engine optimization) and SMM (social media marketing). WordPress helps you with both.

Almost all of the prominent search engines understand websites that are powered by WordPress. Matt Cutts, the head of the webspam team at Google, endorsed WordPress in 2009 during WordCamp San Francisco when he said:

WordPress automatically solves a ton of SEO issues.

WordPress is capable of outclassing its competitors in search engine results. A few default features and plugins can help you maintain and monitor your site’s traffic. Let’s not forget the famous SEO plugin by Yoast, which is used on more than a million WordPress sites.

6. WordPress Supports Multilingual Sites

Building a site that supports multiple languages can be challenging. But with WordPress, you can create multilingual sites quickly and easily. Web agencies do it via manual translations by integrating Google Translate with the development project or by using free (Polylang) and premium (WPML) plugins. WPML makes it easy to build multilingual sites and run them. It’s powerful enough for corporate sites, yet simple enough for blogs.

7. WordPress Scales

Although WordPress started off as a blogging platform, today it has evolved into a world-class content management tool. It has helped many big names grow and prosper. Many notable brands, celebrities,
and publications use WordPress and have seen tremendous business and digital outcomes.

Names like The New York Times, BBC America, Quartz, Forbes, General Electric (GE) and other notable brands use WordPress. WordPress is used by large media sites that serve more than a billion impressions each day.

And WordPress continues to move upmarket, powering high-traffic websites. Find out what it takes to run WordPress at scale.

Key Takeaways

WordPress is getting better and bigger. It is by far the most popular CMS with nearly 60 percent of CMS market share, and web agencies simply can’t just ignore its importance. With the inclusion of the REST API, WordPress is poised to capture the next 25 percent of the web.

Let’s recap on why web agencies should use WordPress:
• WordPress has extensive open-source contributions and community support.
• WordPress keeps both developers and clients happy. Developers find website building process easy and maintainable, and customers get cool features with massive support.
• It lowers the risk of proprietary systems by using an open source script.
• It’s a lot easier to find and hire developers who have been building websites with WordPress as their tool of choice, compared to any other proprietary CMS.
• It’s easier to follow pre-built standards or to create and contribute new ones to build a strong foundation for your web agency.

So, are you ready to take your web agency to the next level with WordPress?

How to setup the new Instagram API

By
Marty McGee
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0

The Instagram API has recently been updated with the following message:

We do not approve the public_content permission for one-off projects such as displaying hashtag based content on your website. As alternative solution, you can show your own Instagram content, or find a company that offers this type of service (content discover, moderation, and display).

This practically means that we have to take a few extra steps if we want to show public content.. that is content/posts from accounts that are not ours, in our app.

First off all, we need an API token like we always do:

Creating an API token

Create an Instagram application here, and enter the data about your app (for redirect URI use something like http://your-redirect-uri?code=CODE). After your app is created, make sure that Disable implicit OAuth is checked and that you’ve added yourself as a Sandbox user.

Next visit the following url in your browser:

https://www.instagram.com/oauth/authorize?client_id=YOUR_CLIENT&redirect_uri=YOUR_REDIRECT_URI&scope=basic+likes+comments+relationships+public_content&response_type=token

Where YOUR_CLIENT and YOUR_REDIRECT are your CLIENT_ID and your REDIRECT_URI (without parameters)

Now you should see a login screen, login and approve (as the sandbox user). It should redirect to YOUR_REDIRECT_URI#access_token=SOMETOKEN

You now have your access token for viewing your own feed.

If you would like to show additional feeds of other accounts to which you do have access (e.g. your friends feeds), you can invite them as Sandbox users to your app (make sure they accept this invitation). You can then use this API token to show posts from their feed as well.

If you would like to show (additional) feeds of other accounts to which you do not have access (e.g. of a news site), you should submit your app to Instagram (or ‘go live’) with at least the public_content and basic permission. You can best select “My app allows people to login with Instagram and share their own content.” to be submitted.

Finding your user ID

You can best use this site to find your user ID.

Top 3 White Hat Real Estate SEO Techniques

By
Marty McGee
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0
White Hat SEO for Real Estate

If you have real estate business online, you definitely want to make sure your hard work and monetary risks are successful. You can achieve success if you start real estate SEO. But unless you are educated and skilled in SEO, it is wise to hire reputable marketing pros like COMPANY JUICE.

Real estate can be a lucrative career for motivated real estate agents, brokers, wholesale property buyers and real estate investors. But it is a competitive market and investors and professionals must find a way to stand out against their competition to be truly successful. According to recent statistics, well over fifty percent of real estate professionals earn a living from commissions.

A strong marketing plan for a real estate can be the difference of making it or not in the industry. A professional internet marketing campaign can make a difference between success and failure. Whether, you are new or a veteran in the industry, nothing beats a good game plan of quality real estate SEO service.

What to Expect from COMPANY JUICE: Top White Hat SEO Techniques

1) Targeted Link Building

This is simply a process that works to raise the status of a website in the eyes of a search engine. Search engines like to rank credible sites that present users with relevant information. Search engines companies use the number of internal links pointing to a site as one way to determine credibility. In the eyes of search engines, a site with five hundred inbound links is more credible than a site with fifty inbound links.

2) Targeted Social Media Marketing

When you are marketing a product or service through your website, social media can help you reach a wide network of people at once.

For many businesses, especially real estate, social media use is crucial to maintaining communication with their customers and clients. This network have evolved from a quirky tool people use to communicate and share information among themselves, to a big time marketing platform, capable of delivering ultra-targeted ads to a global audience.

Facebook, with over five hundred millions of users from over one hundred and twenty countries worldwide, is probably one of the highest traffic hubs on internet. Others like Pinterest, Google Plus and Twitter are also very good in delivering large traffic numbers.

3) Targeted Solo Ads

It is indisputable that solo ads are a great strategy for real estate investors. This internet
marketing technique has become a “white hat real estate SEO” approach that can be used to take a
real estate business from where it is to where it should be.

If you’re looking for targeted traffic and generate real estate leads, solo ads is the way to go. Solo ads or solo adverts are standalone ads that are sent out to subscribers of popular e-zines based on a specific niche. These are client specific and topic-focused promotions that are targeted to a specific group of consumers (Set of people who have expressed an interest in your industry – REAL ESTATE).

This advertising material, usually in form of newsletters and magazines, only contains one ad of a product or service. The advert shares page with no other adverts and is one hundred percent guaranteed to be seen.

Solo ads will target your niche and convey effectively all the necessary information about your properties, such as price, location, description, size, photo and even the type of document on the property. Advertising and marketing purposed are aimed at having people see your produce.

Solo ads are meant showcase your product and services and to disseminate relevant information about them to convince both your regular and potential customers to stay. There is no better way to do this in real estate, than through the use of solo ads. This is a relatively affordable way to sell your way to the top.

Cost Effective Marketing

The average cost per thousand or CPM of a solo ad is less than $3. Which means, that for a weekly budget of $100 you can communicate directly to millions of people of your choosing and capture targeted leads and convert them to sales.

Landing Page Juice Packs 23 WordPress Plugins

By
Marty McGee
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0

Here is a brief overview of the 23 WordPress plugins that Company Juice uses with all current WordPress Website Juice Packs. Start with Landing Page Juice, built-in and pre-configured, ready to go.

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