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iHomeFinder Optima Express WordPress MLS IDX Plugin Shortcodes

By
Marty McGee
-
0

Listing Gallery Shortcode Reference

The following shortcode examples can be used for reference if you choose to enter or modify the different Property Gallery shortcodes manually.

1. Featured Listings

[optima_express_featured includeMap=true]

note: The above short code includes a map which appears above the listings. To remove this, remove includeMap=true from your short code. Ex. [optima_express_featured]

2. Top Picks

[optima_express_toppicks id=12345 includeMap=true]

Replace ID # 12345 with the ID of a Top Picks/Hot Sheet you have created in your account. These are found in your Control Panel under Listings > Hot Sheets. The number is in parentheses next to the Hot Sheet name.

note: The above short code includes a map which appears above the listings. To remove this, remove includeMap=true from your short code. Ex. [optima_express_toppicks id=12345]

3. Search Results

[optima_express_search_results cityId= propertyType=SFR,CND bed=1 bath=1 minPrice=100000 maxPrice=200000 includeMap=true]

note: To generate a city ID you will need to use the Listing Gallery button discussed at the beginning of this guide, then use the “Search” option to select a city.

Here is a list of different property type codes you may use in the shortcode above:

Homes: SFR
Condos: CND
Homes and Condos: SFR,CND
Lots and Land: LL
MultiUnit Residential: RI
Mobile Home: MH
Rental: RNT
Commercial: COM

Marty McGee
Director of Operations
CompanyJuice.com
Office: US +1-925-272-9251
Mobile: US +1-707-980-1136

100 Most Influential Real Estate Industry Leaders 2013

By
Marty McGee
-
0

Company Juice gives a public congratulations to all the people that made the recently announced 2013 Inman News 100 Most Influential Real Estate Leaders.

The list is broken down into six sections:

  • Brokerages, Franchisors, Brokerage Organizations
  • Government
  • Economists, Academics, and Consultants
  • Industry trade groups, MLSs
  • Media, Blogging, Social Media, Marketing
  • Mortgage, Title, Ancillary Services
  • Technology

Brokerages, Franchisors, Brokerage Organizations:

Stephen Baird
President and CEO
Baird & Warner Real Estate
Lanny Baker
President and CEO
ZipRealty
*Matt Beall
Principal Broker
Hawaii Life Real Estate Brokers
Vanessa Bergmark
General Manager and Partner
Red Oak Realty
*Justin Britt
Co-founder, Head Webhead
Hawaii Life Real Estate
Aleya Chattopadhyay
Chief Marketing Officer
HSF Affiliates LLC
Sherry Chris
President and CEO
Better Homes and Gardens Real Estate LLC
Ryan Crecelius
Founder and broker-in-charge
DO GOOD Real Estate
Rick Davidson
President and CEO
Century 21 Real Estate LLC
Leighton Dees
Chairman and CEO
Better Homes and Gardens Real Estate Generations
Steve DiUbaldo
President and Chief Executive Officer
Atlantic & Pacific Real Estate
Dorothy “Dottie” Herman
President and CEO
Douglas Elliman Real Estate
Budge Huskey
CEO
Coldwell Banker Real Estate LLC
*Kuba Jewgieniew
Founder, CEO
Reaty One Group Inc.
Gary Keller
Co-founder and chairman of the board
Keller Williams Realty
*Glenn Kelman
CEO and President
Redfin
Earl Lee
CEO
HSF Affiliates LLC
Pamela Liebman
President and CEO
The Corcoran Group
Dave Liniger
Co-founder and chairman of the board
Re/Max LLC
Tina Mak
Broker
Coldwell Banker Westburn Realty
Dominic Morrocco
Partner and co-founder
M Squared Real Estate
Ronald J. Peltier
Chairman and CEO
HomeServices of America Inc.
Alexander “Alex” E. Perriello III
President and CEO
Realogy Franchise Group
Raj Qsar
Principal, Owner
Premier Orange County Real Estate
Diane Ramirez
President
Halstead Property
Richard A. Smith
President and CEO
Realogy Corp.
Bev Thorne
Chief Marketing Officer
Century 21 Real Estate
*Krisstina Wise
Founder and CEO
The Goodlife Team
Charlie Young
CEO and President
ERA Franchise Systems LLC
Bruce Zipf
President and CEO
NRT LLC

 

Government

Richard Cordray
Director
Consumer Financial Protection Agency
http://www.inman.com/inman100/2013/richard-cordray

Carol J. Galante
Assistant Secretary for housing; Federal Housing Administration commissioner
US Department of Housing and Urban Development
http://www.inman.com/inman100/2013/carol-j-galante

 

Economists, Academics and Consultants

*Brian Boero
Partner
1000watt Consulting
Matt Cohen
Chief Technologist
Clareity Consulting
Doug Duncan
Vice President and Chief Economist
Fannie Mae
*Stan Humphries
Chief Economist
Zillow
*Brian N. Larson
President
Larson/Sobotka Business Advisors LLC
Katherine Pancak
Professor in Residence of Finance and Real Estate at the University of Connecticut at Stamford
University of Connecticut at Stamford
*Marilyn Wilson
Partner
WAV Group
Lawrence Yun
Senior Vice President of Research and Chief Economist
National Association of Realtors
Leonard Zumpano
Chairman of Real Estate Economics, Finance and Legal Services
Culverhouse College of Commerce, University of Alabama

Industry Trade Groups, MLS’s

Russ Bergeron
CEO
Midwest Real Estate Datea LLC 
http://www.inman.com/inman100/2013/russ-bergeron

Art Carter
CEO
California Regional MLS Inc. 
http://www.inman.com/inman100/2013/art-carter

David Charron
CEO and President
Metropolitan Regional Information Systems Inc
http://www.inman.com/inman100/2013/david-charron

Merri Jo Cowen
CEO
My Florida Regional MLS
http://www.inman.com/node/208441

Bob Hale
CEO
Houston Association of Realtors
http://www.inman.com/inman100/2013/bob-hale

David Stevens
President and CEO
Mortgage Bankers Association
http://www.inman.com/inman100/2013/david-stevens

Dale Stinton
CEO
National Association of Realtors
http://www.inman.com/inman100/2013/dale-stinton

Gary Thomas
2013 President
National Association Realtors
http://www.inman.com/inman100/2013/gary-thomas

 

Technology

Sue Adler
Founder, Partner
HearItDirect
http://www.inman.com/inman100/2013/sue-adler

Austin Allison
Co-founder and CEO
dotloop
http://www.inman.com/inman100/2013/austin-allison

Robert Bemis
Vice President of Partner Relations
Zillow Inc.
http://www.inman.com/inman100/2013/robert-bemis

Steven H. Berkowitz
CEO and Director
Move Inc.
http://www.inman.com/inman100/2013/steven-h-berkowitz

Eric Bryn
Vice President, Digital Innovation
Baird & Warner
http://www.inman.com/inman100/2013/eric-bryn

Sean Carpenter
Director of Training and Education
Coldwell Banker King Thompson
http://www.inman.com/inman100/2013/sean-carpenter

Susan Daimler
Co-founder, Partner
BuyFolio
http://www.inman.com/inman100/2013/susan-daimler

*Pete Flint
Co-founder and CEO
Trulia
http://www.inman.com/inman100/2013/pete-flint

Ben Graboske
CEO
CoreLogic MarketlLinx
http://www.inman.com/inman100/2013/ben-graboske

Saul Klein
Senior Vice President
Point 2
http://www.inman.com/inman100/2013/saul-klein

*Jeff Lobb
Vice President of Technology & Innovation
Exit Realty
http://www.inman.com/inman100/2013/jeff-lobb

Brock MacLean
Executive Vice President
Dominion Homes Media
http://www.inman.com/inman100/2013/brock-maclean

*Ian Morris
President and CEO
Market Leader
http://www.inman.com/inman100/2013/ian-morris

Craig Newmark
Founder and customer service rep
Craigslist, Craigconnects
http://www.inman.com/inman100/2013/craig-newmark

Michael Ondrejko
Executive Vice President, Product & Brand Management
Listingbook LLC
http://www.inman.com/inman100/2013/michael-ondrejko

*Spencer Rascoff
CEO
Zillow
http://www.inman.com/inman100/2013/spencer-rascoff

Eleonore Rojas
Principal Product Manager; Vice President, Partnerships and Product Integration
Move Inc.
http://www.inman.com/inman100/2013/eleonore-rojas

Errol Samuelson
President
Realtor.com
http://www.inman.com/inman100/2013/errol-samuelson

*Glenn Shimkus
CEO
Cartavi
http://www.inman.com/inman100/2013/glenn-shimkus

*Cary Sylvester
Executive Director of Technology
Keller Williams Realty International
http://www.inman.com/inman100/2013/cary-sylvester

*Jay Thompson
Director of Industry Outreach & Social Media
Zillow Inc.
http://www.inman.com/inman100/2013/jay-thompson

Drew Uher
Co-founder and CEO
HomeLight
http://www.inman.com/inman100/2013/drew-uher

Andy Woolley
Vice President
Homes.com
http://www.inman.com/inman100/2013/andy-woolley

 

Media, Blogging, Social Media, Marketing

Lisa Archer
Realtor, co-founder, Geeky Girls
The Geeky Girls
http://www.inman.com/inman100/2013/lisa-archer

Audie Chamberlain
Head of social media
Move Inc.
http://www.inman.com/inman100/2013/audie-chamberlain

*Janie Coffey
Director of Sales and Brand Experience
ONE Sotheby’s International Realty
http://www.inman.com/inman100/2013/janie-coffey

Kim Colaprete
Founder and managing broker
Team Diva Real Estate Partners
http://www.inman.com/inman100/2013/kim-colaprete

*Marc Davison
Partner
1000watt
http://www.inman.com/inman100/2013/marc-davison

Jim Duncan
Associate Broker
Nest Real Estate
http://www.inman.com/inman100/2013/jim-duncan

*Greg Fischer
Broker/Owner
Fischer Real Estate Services
http://www.inman.com/inman100/2013/greg-fischer

Tom Flanagan
Director of Information Technology
Residential Properties Ltd.
http://www.inman.com/inman100/2013/tom-flanagan

Robert Hahn
Managing Partner
7DS Associates
http://www.inman.com/inman100/2013/robert-hahn

Nobu Hata
Director of Digital Engagement
National Association of Realtors
http://www.inman.com/inman100/2013/nobu-hata

Amir Korangy
Founder and Publisher
The Real Deal
http://www.inman.com/inman100/2013/amir-korangy

Jimmy Mackin
Co-founder
Curaytor
http://www.inman.com/inman100/2013/jimmy-mackin

*Jack Miller
Senior Associate, Chief Technology Officer
The GoodLife Team
http://www.inman.com/inman100/2013/jack-miller

*Kelly Mitchell
Founder, Producer
Agent Caffeine
http://www.inman.com/inman100/2013/kelly-mitchell

*Chris Nichols
Managing Broker
Prudential Utah Elite Real Estate
http://www.inman.com/inman100/2013/chris-nichols

*Rebekah Radice
Manager of Industry Engagement
Better Homes and Gardens Real Estate
http://www.inman.com/inman100/2013/rebekah-radice

Greg Robertson
Founder
Vendor Alley
http://www.inman.com/inman100/2013/greg-robertson

Lani Rosales
Chief Operating Officer, Editor in Chief
AGBeat
http://www.inman.com/inman100/2013/lani-rosales

*Jillayne Schlicke
CEO
CE Forward Inc.
http://www.inman.com/inman100/2013/jillayne-schlicke

Matthew Shadbolt
Director of Interactive Products and Marketing
The Corcoran Group
http://www.inman.com/inman100/2013/matthew-shadbolt

Clara Shih
Co-founder and CEO
Hearsay Social
http://www.inman.com/inman100/2013/clara-shih

*Richard Silver
Sales representative
Bosley Real Estate Ltd.
http://www.inman.com/inman100/2013/richard-silver

Jeff Turner
President
Zeek Interactive
http://www.inman.com/inman100/2013/jeff-turner

*Kendyl Young
Realtor
Teles Properties
http://www.inman.com/inman100/2013/kendyl-young

 

Mortgage, Title, Ancillary Services

Kendyl Young
Vice Chairman
Stewart Information Services Corp.
http://www.inman.com/inman100/2013/stewart-morris-jr

Steve Ozonian
Chief Real Estate Officer
Carrington Holding Co.
http://www.inman.com/inman100/2013/steve-ozonian

Rick Sharga
Executive Vice President
Carrington Mortgage
http://www.inman.com/inman100/2013/rick-sharga

Patrick Stone
President and CEO
Williston Financial Group
http://www.inman.com/inman100/2013/patrick-stone

Jack Handey [quote]

By
Marty McGee
-
0

3 Building Blocks for Facebook Business Marketing

By
Marty McGee
-
0

Successful online marketing strategies involve Facebook networking and marketing using Facebook Business/Fan Pages. The world’s largest social network can give your campaigns enormous reach, especially when you integrate it with your other marketing tools. According to the latest stats, 96 percent of small businesses now have a company Facebook page. If you’re in that 96%, fantastic – but are you getting the most out of it?

Effective Facebook marketing comes down to three key points:
1) Customer Care, 2) Creative Content, and 3) Convertible Connections

1) Customer Care

Having a Facebook page where customers can post reviews, comments and even complaints is essential to building a rapport. Over time, that rapport will turn into brand loyalty. It also inspires word of mouth, as customers/fans encourage their friends to “like” your page, and try your product/service. Try to monitor your company page for a few minutes a day and respond to customer comments within 24 hours or less. You can also sign up to receive an email alert whenever someone posts to your page.

2) Creative Content

Your Facebook page is a face for your business. Keep it fresh. Share news, offer promotions, link to outside content and thank customers for their feedback. They’re all great ways to keep customers engaged. Think for a second about how you use Facebook to check out your friends’ news and click through their photo galleries. Customers want to check out your business the same way. Facebook is an ideal platform to share product photos and for customers to post their own photos of your products in action.

It’s not just about engagement. There are several apps available that let you add “buy now” buttons to photos, taking customers straight to your website. Other apps let you create customized coupons for your fans, and host customer sweepstakes on your Facebook page. Whether you use apps or not, aim for one update, post or promotion per day.

3) Convertible Connections

Social media is a publicity tool, which makes it an integral part of effective marketing. Getting “likes” and fans is how companies build connections on Facebook. Got a special event happening? Send a message to your fans. Need feedback on a new product? Create a quick survey using a Facebook survey app. The more you connect with your current fans, the more likely their friends are to see your page and become fans (and customers) themselves.

Remember that growing a fanbase on Facebook isn’t a popularity contest. It’s about building loyalty for the long-term, one interaction at a time. The Company Juice team of developers and social media managers is here to explore and expand the growth your business with social media marketing tools and social networking campaigns.

Start Building Your Social Media Strategy

In years past, some small business marketers were reluctant to jump on the social media train. The reason was simple: They were unsure of the value of collecting fans and followers. Today, the value of social media is apparent to brands everywhere. Create your social media strategy with the Company Juice team of developers and social media managers today.

Contact Us Now!

LinkedIn and Twitter Web Marketing Syndication Battle

By
Marty McGee
-
0

Hi Marty,

LinkedIn and Twitter have worked together since 2009 to enable you to share your professional conversations on both platforms. Twitter recently evolved its strategy and this will result in a change to the way Tweets appear in third-party applications. Starting today Tweets will no longer be displayed on LinkedIn.

We know that sharing updates from LinkedIn to Twitter is a valuable service for our members. Moving forward, you will still be able to share updates with your Twitter audience by posting them on LinkedIn.

How can I continue to share updates on both LinkedIn and Twitter? Simply start your conversation on LinkedIn. Compose your update, check the box with the Twitter icon, and click “Share.” This will automatically push your update to both your LinkedIn connections and your Twitter followers just as before.

What changes can I expect to see on LinkedIn? Any conversation you start on Twitter will no longer be automatically shared with your LinkedIn network, even if you synced your LinkedIn and Twitter accounts.

If you would like more information about what this means for your synced LinkedIn and Twitter accounts, please visit our related Help Center topics.

Thank you,
The LinkedIn Team

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